Growin UP: A Samsung Ad that is anti-iphone

Titled Growing Up, the ad begins in 2007 and follows a young man as he excitedly buys and opens up Apple’s original iPhone. We then flash forward to 2010 where we see the young man unable to take a photo as his iPhone has run out of storage. Though perhaps not a problem now, you might recall that it famously took Apple quite some time before it opted to do away with the 16GB storage tier on its entry level iPhone models. I won’t spoil the entire ad, but the manner in which it manages to highlight a variety of historic iPhone shortcomings while positioning Samsung Galaxy devices as a more viable option is incredibly creative, engaging, and well-done.

Personally, I will say it is a mean ad, but who knows? Some years ago, they both had a row for use and ownership of technologies used in phone production. Now its all about who is better. Android and IOS now competing for who is better, that is huge, if I may say. Anyway, its still brewing to me.

Yoin Heisler said: Samsung over the past few years has never been afraid to take shots at Apple in the media. More often than not, Samsung ads tend to poke fun at Apple’s loyal user base while simultaneously lambasting some of the quirkier aspects of the iPhone user experience. Though some of Samsung’s efforts miss the mark, I think it’s fair to say that when Samsung goes after Apple, it has more home runs than it does strikeouts. You might even remember that Samsung’s 2014 ad series titled “Next Big Thing” so effectively mocked iPhone users that Phil Schiller referenced it in an internal memo and even told Tim Cook that Apple might want to consider a new advertising firm to properly respond.

So what has Samsung’s marketing team been up to in the wake of the iPhone X release? Sheer brilliance, that’s what. Even if you’re a die-hard iPhone user, you can’t help but give props to Samsung for their latest anti-iPhone ad which expertly and efficiently manages to make fun of iPhone storage problems, the iPhone’s historic lack of water resistance, the iPhone 7’s missing headphone jack, the iPhone X’s controversial notch design, and much more. That’s an impressive feat for an ad that’s just 1-minute long.

Happiness in Life

You have a Private jet, I have a Bicycle, we both end up at working at maybe different workplaces.

You were born in a first class hospital, I was delivered at home, we both survived.

You went to a private primary school and I went to a public school, we both ended in the same tertiary institution.



You woke up from the bed and I woke from the floor, we both had a peaceful night rest.

Your outfits are all expensive, mine are all simple and cheap, we both still cover our nakedness.

You ate fried rice and roasted chicken, I ate local made food but we both still ate to our satisfaction.

You ride on Lexus jeep, Range Rover, G Wagon, Hummer Jeep and I use public transport but we still got to our various destination.

You may be reading this post from your iPhone 6s, Sony Xperia, Blackberry Q10, Samsung Galaxy 6edge,  and I typed it with my Touch one broken screen, we still see the message.

Lifestyle is not a competition and there are different ways to get a lot of things done, different lanes all leading to the same destination. Simply because your neighbor is doing things faster does not mean you are failing. The book of Proverbs admonishes us that grace of speed is not given to all but we all should pray for God's speed and we will arriv on time.

The tortoise said "Though he moves slowly, but he will get there", meaning slow and steady wins the race.

Happiness doesn't come from having everything, but making the best out of what you have, it's all about how you see yourself. Happiness is not having what you like. Happiness is liking what you have and being content. Hope I spoke to someone? Have a lovely day and know that happiness is a choice